Leverage your data for insights while protecting your business
Transform your data into mobility insights without ever having to worry about data privacy. Deploy our data platform in your data clean room or cloud to ensure data never leaves your secure environment.
Diversify revenue streams beyond traditional voice and data services
Advanced technologies like AI, cloud computing, and IoT, enable you to innovate, enhance the customer experiences, and remain competitive in the rapidly evolving digital landscape.
Improve customer satisfaction
Prioritize infrastructure development and capacity planning using cell tower, CDR, or similar geotagged data. Understand how your customers move around and identify gaps in connectivity.
Monetize Network Data Provide Real-Time Travel and Mobility Insights Improve Connectivity With Network Optimization
Monetize Network Data
Produce valuable human mobility insights when unused telco data is processed with Unacast’s data processing platform. Data monetization is one of the most promising new revenue opportunities for telcos and 1st party data owners, and there is a growing demand for these insights across industries, such as CRE, media, and retail.
Telco human mobility insights can be used to:
- Understand visit patterns to a location (hourly, daily, weekly, monthly) for retail resource planning.
- Identify the work/home areas of visitors to a location for media and advertising opportunities.
- Identify the number of people visiting a location (retail street, shopping mall, neighborhoods, stadiums) for retail site selection and measuring performance.
Provide real-time travel and mobility insights
Add additional revenue streams while benefiting transportation, tourism, and emergency services.
Telco human mobility insights can be used to:
- Understand how people use road and rail infrastructure, leading to improved public transport, infrastructure development, and CO2 footprint.
- Identify potential emergencies or incidents to dispatch emergency services, optimize resource allocation, and ensure public safety.
- Provide location-based advertising to customers in real-time, increasing the effectiveness of marketing campaigns.
- Track passenger flow at train stations, occupancy levels on trains, and transit delays for rail authorities.
- Monitor real-time traffic to detect congestion, enabling traffic signal optimization and rerouting.
Improve connectivity with network optimization
Analyze latency and quality of signal for customer journeys, enabling end-to-end connectivity and improved customer satisfaction.
Telco human mobility insights can be used to:
- Identify movement patterns for new tower placement, improve network capacity planning, and optimize 5G rollout.
- Adjust your network in near real-time by dynamically allocating bandwidth or enabling certain network elements to cope with demand.
- Perform virtual drive testing using Call Detail Record (CDR) and signaling data.
- Analyze and optimize performance for stationary and moving devices.
- Identify frequent app usage by combining CDR and core network data.
- Optimize network performance with virtual drive testing using Turbine. Analyze mobility data to enhance coverage, reduce costs, and boost customer satisfaction in real time.
Telecom companies handle vast data securely and privately. Turbine helps Telcos build mobility insights, ensuring data never leaves their secure environment, and complies with privacy regulations.
Mobility data is crucial. Telco data, anonymized and aggregated, helps make decisions that save businesses, cities, and lives without compromising privacy.