Use Cases for Telco
Unacast’s location data processing engine empowers Telcos to unlock new revenue streams and ways of improving their network through mobility insights.
Add New Revenue Streams
Provide valuable mobility insights to retailers and transportation authorities — things like foot traffic, trade areas and visitor demographics, and how people travel in a country (car vs. public transportation).
5G Rollout and Capacity Allocation
Prioritize infrastructure investments and dynamic network adjustments in areas where it's most needed by understanding people movement patterns combined with cell towers data.
Provide Media Insights
Create customer segmentations based on how different groups of people interact with physical locations, and add new revenue streams by assisting out-of-home (OOH) advertising in a privacy-compliant manner.
Reduce Drive Testing Costs
Reduce the cost of drive testing by mapping signal distribution using existing network and CDR data.